29/05/2012 19:00

"Follow your bliss and the universe will open doors for you where there were only walls"

                                                                                             Joseph Campell (1904 - 1987)



Work hard, have fun, and make history. The single most important thing is to focus obsessively on the customer.


RICHARD BRANSON - (Virgin Group Limited)

No profit is worth the worry of being caught doing something illegal. When people are put into positions slightly above what they would expect, they are apt to excel.


THOMAS J. BURRELL ( Burrell Communication Group - Advertising)

The important thing concerning life and work is to enjoy yourself and continue to work. I know Life is a journey, not a destination. That's also true in business - your objectives keep moving.

Communications are most successful if they can reflect consumers' values back to them in ways that strike an emotional chord - i.e emotional envelopes to deliver key messages about the client's product.

If you give a consumer a snapshot where he could see himself as he really is and the way he wants to be potrayed, people really respond to it. The emotionalism translates into behaviour in the market place.



Success is about creating value.

If you are committed to creating value, and if you aren't afraid of the hard times, obstacles become utterly unimportant. A nuisance, perhaps, but with no real power. The world respects creation. People will get out of your way.

People don't grow if you are soft with them. You catapult people forward by being extremely blunt.


DEBBI FIELDS ( Mrs Fields Original Cookies Inc)

Once you find something you love to do, be the best at doing it. "Good enough" never is good enough.


To be continued...